Overview
SF Doors, a brand with over two decades of experience, specializes in creating doors that blend functionality with timeless beauty. Drawing from a diverse array of cultural inspirations, their doors resonate with a broad spectrum of personal tastes and preferences. Our task was to enhance their brand visibility on social media, particularly on Facebook, by implementing a strategic mix of organic and paid content designed to resonate with their target audience. The project aimed to not only increase reach and engagement but to also convey the brand’s narrative of blending design integrity with individual visions of home.
Client
SFDOORSTYLES
Industry
Furniture
Service
Marketing
Insights
Duration
6 Months
The Challenge
Despite SF Doors’ established reputation in the market, their social media presence did not fully reflect their brand’s story and craftsmanship. Their organic reach was limited, and engagement rates were below industry benchmarks. They required a tailored strategy that would not only boost their visibility but also authentically communicate their brand values to a broader audience, while leveraging the power of both organic content and targeted advertising.
The Solution
Our solution was a comprehensive strategy that combined targeted Facebook advertising with a refined content plan. We created ad campaigns that highlighted the brand’s unique selling points—the cultural artistry and design integrity embedded in every door. Alongside the ads, we curated content that told the stories behind SF Doors, using visuals and narratives that resonated with their diverse audience. We also increased posting frequency and experimented with different content formats to identify what most effectively engaged their followers.
